EG 25 Spotlight: The Founder & The OG – Life at Everlast!

As Everlast celebrates 25 years, one thing remains constant: our people make us who we are.

In this video, we hear from the founder of Everlast Group, Terry Deighton, who launched the business in 2000 and led it for over 20 years, alongside one of Everlast’s true originals, Steve Jenkinson – a key part of the company from day one and still part of the journey today.

Best friends, trusted comrades, and partners in building Everlast from the ground up, they reflect on the early days, the risks taken, the challenges faced, and what it means to see the business they built continue to grow.

A story of loyalty, resilience, and friendship – this is Everlast, from the start.

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